Thank you for your interest in contributing content to HETNET Magazine and website. We’re always looking for passionate writers and prognosticators that can help us achieve our goal: educating and informing the enterprise about the heterogeneous network (HetNet).
We expand the definition of HetNet to include public safety in-building wireless. Public safety DAS and cellular DAS often share infrastructure, and with the advent of the First Responder Network Authority (FirstNet), we believe this expanded definition makes sense- at least for our purposes. Plus, a large segment of our target audience is just as concerned about in-building public safety coverage as they are cellular coverage and capacity.
While we aim to educate and inform everyone involved in the HetNet ecosystem, our target audience are the enterprise buyers and influencers involved in deploying HetNet infrastructure- again, cellular and public safety.
Good Content Should:
Speak to the enterprise first and foremost, as opposed to the wireless carriers and industry players.
Address their needs, challenges, misconceptions, burning questions, fears and pain points.
Be clear and concise. Your introduction and headline should make abundantly clear your thesis.
Like 60 Minutes, tell a story. Follow the “Five Ws and one H.” Cover who, what, when, where, why, and how. Make the story personal, sharing your experiences, insights, successes, trials, and tribulations.
Include input and quotes from credible sources.
Provide examples, details, and metrics. Make the content pop. Most of all, deliver that eureka moment for readers who may be searching for direction.
Be of significant word count to engage readers, but clear and concise to keep them reading.
Be written in laymen’s language so that readers new to the industry can comprehend your subject.
Be void of commercialization and self-promotion. (Leave that to your bio.)
Be written in a casual, friendly voice, with some humor and edge now and then.
Include images and infographics
Credit sources and have facts and quotations checked.